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LIL KEKE "PLATINUM IN DA GHETTO - SCREWED" ALBUM REVIEW

LilKeKe-PlatinumInDaGhettoScrewed.jpg (26371 bytes)

 
Reviewer: Benzel
Rating: 4 stars

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 I am someone who grew up in Houston and fell in love with the
southern sound. I have followed DJ Screw and Screwed Up Click since the mid 90's and I have always been a fan of the various mix tapes and freestyles. Lil Keke became a superstar by headlining many of the tapes with his quick flow and was then named Houston's Don of rap music. Lil' Keke's most recent  release "Platinum in the Ghetto" (was re-released "screwed down" by DJ Bones) can be seen as a failure to properly represent Houston or as a triumph that he brought the screwed up sound nationally by having DJ Bones screw and chop up his better than average album.

  The album begins with an intro where he talks shit to the haters and says he is simply living his dream. The albums title track "Platinum in the Ghetto" is definitely a song which shows he can still bring it raw with an anthem to be reckoned with. DJ Bones plays the first verse simply screwed up then replays it chopped up because its a verse which is so sick it needs to be played twice. He explaines how he continues to ball and show love for the thugs still trying to make it. This feel-good song tells you how he went
from rags to riches and its also a joint that can be played over and over again without hesitation.

  Song three features Eightball in "Callin My Name" and can be seen as simply average. Keke's other collaboration with Eightball was a legendary song on the remix of the club-banger "Southside." "Callin my Name" does not come close to rivaling "Southside Remix" which makes it a serious disappointment. The song has a nice sound but the rhymes are shallow and as you listen to the weak flows and good mixing by bones the song turns out to be just okay.

  Song 4 features E.S.G. and Slim Thug in a good track labeled "Love For Ya." E.S.G.'s verse is weak and Slim Thug manages to save the song with rhymes like "i guess it in my bloodstream to be about my green." Bones may have gone a little to crazy with his mixing but this song still lets you know that nobody is ridin like these players down in Houston.

  Track five features Lil C and is titled "Pyrex Shakin." The chorus is annoying and neither rapper manages to add a good verse. Song 6 features C-Note of the Botany Boys and is called "Where the South At?" My main problem with this song is the production by DX. The weak beat makes what could be one of the best songs on the album only average. Although DJ Bones displays some
impressive scratching and mixing over what could be a legendary song it ends up not reaching its potential.

  The album moves on to maybe the best song on it. This track called "Off the Chain" features nobody and by himself Lil' Keke manages to kill verse after verse with a chorus saying that "We on fire thats the name of the game, they say we off the hook but we really off the Chain." This song shows you how its done in the 3rd coast.

  Song 8 is undoubtedly the worst song on the album especially with terrible mixing by DJ Bones of Lil Keke and MJG. "Cowgirl" is annoying and is the only song which should be skipped every time through the album. Lil Keke's half-assed part of the song and MJG's weak rhymes along with a horrible chorus just makes the
song suck.

  Song 9 saves the album after such a shitty song with "Mr. DJ" featuring Z-Ro. This song mentions southern radio stations and has a chorus which is perfect to ride to. The songs concept is perfect for a collaboration with Z-Ro because these cats should be in regular rotation on every hip-hop station. The song is almost killed by DJ Bones as he mixes up all of the wrong parts by making you hear the parts over and over again which shouldn't be played twice. Song 10 is called "Bad Man" and Lil' Keke kicks a
cocky flow which explains that he is the Don. He says "When I step up in the spot I'm the shit no doubt" it is rhymes like this that show he's not just a bad man but a southern bad ass. He makes a reference to Superman, says he has more graphics than Playstation 2 and the mixing is good which makes this
a dope track.

  The album then goes on to a raw track with Big Hawk called "3
Time Felon." They reminisce about selling crack, hustling, and running the streets. Hawk fails to match Lil Keke but overall the track is one to play to the max with your tinted windows cracked while creepin slow with a blunt in hand and a car full a homies.

  Song 12 is called "Coast to Coast" and once again a solo Keke shows you how to roll in the south and although some of the
rhymes make no sense it will still keep your head moving to the beat. His lyrics explain that from coast to coast they got love for Keke and he lets you hear it over and over again due to DJ Bones excessive mixing. The album ends with "Lets Get Fucked Up" featuring Lil C where they let you know just how they ball. They talk about popping X, drinking, hydro and syrup. This song is nice to let everyone know how to ball in Texas when your rolling deep, pimping, and just getting fucked up. The concept can be understood but the song doesn't live up to what it could because the beat sucks and Bones uses to many extra beats and ends up making the song weak.

  This album was long awaited for Lil Keke fans and the result is a complete and well rounded album with a few disappointments. The only real problems with it are the unnecessary extra beats and to much repetition of things which only need to be heard once. The album does not come close to rivaling his local albums, tapes, and guest appearences and its a shame that people can't hear on this album how truly talented and what an amazing rapper he actually is.

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