Long before Houston became a must-see destination for A&R executives and trend sniffing tastemakers eagerly scoping out the next big thing, the steamy southern fried city was HQ for a cadre of hungry, determined soldiers. Soldiers who were ready willing and damn sure more than able to hold H-town down and bring that city’s syrupy slow, crunk-rich vibe to whatever heads fiend for the new.
Lil’ Flip ain’t new to this. The pride of Houston, Texas, aka “the Freestyle King,” has been bringing home-town, homegrown hip-hop style and sonics to appreciative audiences since the late 90s: both as an underage prot..g.. of the late legendary mix tape visionary, DJ Screw, and on his own hugely successful CDs. Whether keeping it totally underground on classic joints like, The Leprechaun (1999) or unleashing his trademark flow on chart-topping releases Underground Legend (2002) and U Gottta Feel Me (2004). Lil’ Flip has grown from being a regional contender to an A-list heavyweight champ. “People think that when you get that crossover success you forget where you came from,” Flip explains. “But now that I have more fans I’m gonna keep bringing what they came to me for in the first place. I can’t forget where I’m from and what brought me to where I am now.”
That dedication is evident on Lil’ Flip’s third effort set for release on his new label home, Asylum/Warner Bros., appropriately tilted I Need Mine. Filled with club bangers and street anthems with featured production from some of the hottest names in hip-hop (i.e. Salaam Remy, Scott Starch and Sandy Lal aka The Symphony author of “Sunshine,” BMI’s Urban Awards Most Performed Song in 2004), I Need Mine is the album Flip’s fans have been waiting for. It is also the eagerly anticipated follow-up to the explosive U Gotta Feel Me, boasting hits “Game Over” and “Sunshine,” with videos which owned the ..1 spot on BET's 106 and Park. Just like the Sandy Lal executive produced Underground Legend and U Gotta Feel Me went platinum, generating over 2 million ringtone sales solidifying Flip’s position as one of hip-hop’s most versatile artists, so is I Need Mine also executive produced by Lil’ Flip’s advisor and manager, Sandy Lal for the King Pin Entertainment.
Versatility and an ability to fuse underground grit with mainstream accessibility is what fuels I Need Mine and everything Lil’ Flip touches. As befitting a guy who literally built his career from the ground floor up, Flip’s been keeping busy, making moves, tracks and deals. He recently sealed a joint venture deal with New Orleans rapper Sqad Up on Flip’s Clover G Records. Along with his musical output Lil’ Flip, along with Sandy Lal, recently launched his own beverage line, Lucky Nites. “I’ve got a lot of interests in a lot of different areas,” Flip says speaking to his multi-faceted macking. “I wanna give the fans Lil’ Flip in a whole bunch of different ways and also challenge myself.”
Such a desire to exceed any limitations and constantly push the envelope is at the root of Lil’ Flip’s astounding climb to the top.
Born Wesley Weston in Houston’s Cloverland neighborhood, Flip was a teen when he grabbed the attention of the groundbreaking Houston hip-hop genius DJ Screw, architect of a unique style of mixing, cutting and scratching. Impressed with young Flip’s prowess, Screw (who died of a heart attack in 2000) initiated Flip into his elite and loosely knit Screwed Up Click posse.
Before long, the kid with the nimble rhyme style became a local star, flexing his freestyle muscle on a pair of Screws most popular mix tapes. Flip’s off the dome rhyme skills earned him the nickname “The Freestyle King.” That’s when things really took off. In Flip released Hustlaz Stackin Ends (1998) on Sucka Free Records. Driven purely by word of mouth, the CD further established Flip in the fiercely competitive Texas, greater South market place. Flip proved lightening can strike twice with The Leprechaun which on the strength of the runaway hit “I Can Do Dat” Sound Scanned an astonishing 100,000 units. Eager to top that success, Flip laced fans with 10 consecutive volumes of underground “chopped and screwed” mix tapes, each claiming average sales of 30,000.
Not surprisingly the big noise coming from down south caught the ears of the industry. Flip and Sucka Free became the subjects of an intense bidding war, which was won by Sony Records in 2002. The transition from indie to major was seamless. Undaground Legend, driven by the sing-along smash “The Way We Ball” entered the Billboard 200 ..12, the Hip-hop/R&B charts at ..4 and sold more than a million copies.
Along with promoting his CD, Flip took time to throw down with his friends. In 2003 Flip appeared on David Banner’s “Like a Pimp,” which was nominated for Best Rap Collaboration at the 2003 Source Awards and Coolest Collaboration at the Vibe Music Awards. Flip was also a cameo on Three 6 Mafia’s “Riding Spinners” and Fam-Lay’s “Rock and Roll,” remix.
Flip again raised the bar with U Gotta Feel Me which took the hip-hop nation by storm with its mix of sexy shout outs and crunk blessed manifestos: all of which set the stage for I Need Mine.
“This CD is the best examples of where I am right now,” Flip declares. “I’ve got records for the ladies. I’ve got street records. I’ve got club records. I’m really proud of the album because I’m bringing everything I’ve got and I guarantee that the fans won’t be disappointed!”
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